Aromatic Gospel
Aoud Devotion
January 27, 2011 · View Comments
In an effort to stay current with what’s happening in the world of perfume, I am often scanning popular Social Media platforms and various articles to see what the folks are forecasting to be the next ‘new’ trend. I came across several comments recently that read, “Aoud is out. Powdery scents are the new rage in fragrance.”! Now, I understand that the human being is a fickle animal whose loyalties can shift in the blink of an eye, but I feel compelled to come to the defense of Aoud and its fading status within the disposable attitude of the general public, and here’s why: The evidence... [Read the full story]
Read More Posts From Aromatic GospelDemystifying Perfume
Launching a New Perfume: Part 2
June 7, 2010 · View Comments
More remarkable facts about how mass marketed perfumes are born! Launching a New Perfume: Mixing It Up And Dousing the Public Read More →
Read More Posts From Demystifying PerfumeThe Science of Smell
Can Perfume Go Bad?
September 12, 2011 · View Comments
Can perfume go bad? Yes, but only when it doesn’t get what it wants. Then it’s a real stinker. Like everything else, a perfume wants to be loved! :O) Perfume can go bad, but it’s an uncommon occurrence when it does in a higher grade niche perfume. It does depend on the fragrance itself. Certain fragrances seem to be more fragile than others, hence will sour more easily. Expensive perfumes which are made from rare essential oils tend to last for a longer time than simple drug store scents. Also, most perfumes that you purchase in department stores contain only 33% pure perfume... [Read the full story]
Read More Posts From The Science of SmellDemystifying Perfume
Launching a New Perfume: Part 2
More remarkable facts about how mass marketed perfumes are born! Launching a New Perfume: Mixing It Up And Dousing the Public
[Continue reading: Launching a New Perfume: Part 2]Launching a New Perfume
Please read this article revealing the little known reality of how commercial perfume houses manufacture a fragrance from its inception to its completion. Launching A New Perfume: From Brief to Buying
[Continue reading: Launching a New Perfume]
Perfume Changes After Worn
As a Perfumer, I always tell my clients that the final ingredient in any perfume is their skin. No matter how a perfume smells in the bottle, or on someone else, there are very specific factors that make our individual body chemistry as unique to us as a fingerprint! Diet, hormone levels, skin tone and pigment, water...
[Continue reading: Perfume Changes After Worn]Read More Posts From Demystifying Perfume »
The Science of Smell
Can perfume go bad? Yes, but only when it doesn’t get what it wants. Then it’s...
Celebrity Perfume, Dirty Secrets
Celebrity Perfume, Dirty Secrets The Campaign for Safe Cosmetics commissioned tests...
The other day, I was cleaning out my closet, and my daughter was looking on trying...
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